{"id":119,"date":"2012-10-10T13:18:26","date_gmt":"2012-10-10T12:18:26","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=119"},"modified":"2012-10-10T13:18:26","modified_gmt":"2012-10-10T12:18:26","slug":"referenceur-seo-charge-de-referencement","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/referenceur-seo-charge-de-referencement\/","title":{"rendered":"R\u00e9f\u00e9renceur SEO \/ Charg\u00e9 de r\u00e9f\u00e9rencement, M\u00e9tier et formation pour devenir SEO"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2012\/10\/metier-referenceur-SEO.jpeg\"><img decoding=\"async\" class=\"alignright size-medium wp-image-120\" title=\"M\u00e9tier du SEO\" alt=\"\" src=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2012\/10\/metier-referenceur-SEO-300x200.jpeg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2012\/10\/metier-referenceur-SEO-300x200.jpeg 300w, https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2012\/10\/metier-referenceur-SEO-768x512.jpeg 768w, https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2012\/10\/metier-referenceur-SEO.jpeg 975w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Le <strong>r\u00e9f\u00e9renceur<\/strong>, appel\u00e9 \u00e9galement <strong>charg\u00e9 de SEO<\/strong> ou encore <strong>charg\u00e9 de r\u00e9f\u00e9rencement<\/strong>, a pour objectif de positionner le ou les sites Internet dont il a la charge, sur les mots cl\u00e9s d\u00e9termin\u00e9s par lui et \/ ou par le client propri\u00e9taire du site. Il travaille ainsi \u00e0 optimiser le site web, \u00e0 optimiser son contenu et l\u2019enrichir, \u00e0 d\u00e9velopper son maillage interne et son netlinking, ou encore \u00e0 faire des recommandations techniques pour am\u00e9liorer le site et son code source. Son objectif est de positionner sur les r\u00e9sultats naturels de recherche le site en question, id\u00e9alement en 1<sup>\u00e8re<\/sup> position \u00e0 chaque fois.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Dans quelle entreprise travaille le r\u00e9f\u00e9renceur SEO ?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Le r\u00e9f\u00e9renceur SEO travaille aussi bien en web agency, que chez l\u2019annonceur. En web agency, il est amen\u00e9 \u00e0 travailler sur des sites \u00e0 la fois r\u00e9alis\u00e9s en interne par la soci\u00e9t\u00e9, ou pour des sites ext\u00e9rieurs que le client a fait r\u00e9aliser par un autre prestataire.<\/p>\n<p style=\"text-align: justify;\">C\u00f4t\u00e9 annonceur, par exemple pour une soci\u00e9t\u00e9 e-commerce, il va s\u2019occuper uniquement du ou des sites de l\u2019entreprise pour laquelle il travaille, et va donc suivre au quotidien l\u2019ensemble des mots cl\u00e9s et leur positionnement.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>L\u2019objectif du charg\u00e9 de SEO \/ r\u00e9f\u00e9renceur SEO\u00a0:<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 am\u00e9liorer le positionnement des mots cl\u00e9s du site dont il a la charge<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 positionner de nouveaux mots cl\u00e9s pertinents<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 maintenir les positions d\u00e9j\u00e0 acquises (en faisant une veille concurrentielle sur le march\u00e9 que cible le site)<\/p>\n<p style=\"text-align: justify;\">Il peut \u00e9galement agir sous forme d\u2019audit ou de recommandations, lorsque le propri\u00e9taire du site dispose d\u00e9j\u00e0 d\u2019une \u00e9quipe technique au sein de son entreprise.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Comp\u00e9tences requises\u00a0:<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ma\u00eetriser et conna\u00eetre les meilleures pratiques en SEO<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 effectuer une veille active sur (nouveaux algorithmes Google, m\u00e9thodes interdites etc)<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 avoir des comp\u00e9tences de base ou avanc\u00e9e en HTML \/ CSS, PHP, ASP etc<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 avoir des comp\u00e9tences r\u00e9dactionnelles orient\u00e9 SEO (s\u00e9mantique, densit\u00e9 de mots cl\u00e9s etc)<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Conseils d&rsquo;une personne occupant le poste de charg\u00e9 de SEO :<\/strong><\/span><\/h2>\n<blockquote><p>La meilleure fa\u00e7on d\u2019apprendre le SEO, c\u2019est de le pratiquer. Le meilleur moyen de le faire, c\u2019est de r\u00e9f\u00e9rencer son propre site, blog ou projet, et de suivre l\u2019\u00e9volution de son trafic tout en rectifiant, faisant une veille sur les sites qui font r\u00e9f\u00e9rence en la mati\u00e8re (WebrankInfo, Abondance etc). Il ne faut pas h\u00e9siter \u00e0 utiliser son propre site web comme laboratoire, pour tester des techniques, des changements de mots cl\u00e9s etc. C&rsquo;est la meilleure \u00e9cole pour apprendre le SEO.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9renceur, appel\u00e9 \u00e9galement charg\u00e9 de SEO ou encore charg\u00e9 de r\u00e9f\u00e9rencement, a pour objectif de positionner le ou les sites Internet dont il a<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-metiers-du-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9f\u00e9renceur SEO \/ Charg\u00e9 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