{"id":12940,"date":"2025-04-21T08:27:54","date_gmt":"2025-04-21T08:27:54","guid":{"rendered":"https:\/\/www.e-works.fr\/blog\/?p=12940"},"modified":"2025-04-21T08:27:55","modified_gmt":"2025-04-21T08:27:55","slug":"fermeture-de-ma-french-bank-et-onlyone-le-recul-des-neobanques-en-france-en-2025","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/fermeture-de-ma-french-bank-et-onlyone-le-recul-des-neobanques-en-france-en-2025\/","title":{"rendered":"Fermeture de Ma French Bank et OnlyOne : le recul des n\u00e9obanques en France en 2025"},"content":{"rendered":"\n

Le paysage des banques en ligne fran\u00e7aises conna\u00eet un profond bouleversement en 2025. Deux acteurs embl\u00e9matiques, Ma French Bank<\/strong> et OnlyOne<\/strong>, annoncent l’arr\u00eat de leurs activit\u00e9s. Un revers qui t\u00e9moigne des limites d\u2019un mod\u00e8le 100 % num\u00e9rique, pris entre exigences de rentabilit\u00e9 et concurrence forte. Retour sur les raisons de ces fermetures et leurs cons\u00e9quences pour les clients.<\/p>\n\n\n\n

Ma French Bank : une rentabilit\u00e9 hors de port\u00e9e<\/h2>\n\n\n\n

Lanc\u00e9e en 2019 par La Banque Postale<\/strong>, Ma French Bank avait pour ambition de s\u00e9duire une client\u00e8le jeune et connect\u00e9e avec une offre bancaire 100 % mobile<\/strong>. Malgr\u00e9 une strat\u00e9gie de communication soutenue et un d\u00e9marrage prometteur avec 700 000 clients, la n\u00e9obanque ne parvient pas \u00e0 atteindre l\u2019\u00e9quilibre financier attendu.<\/p>\n\n\n\n

Le mod\u00e8le \u00e9conomique de Ma French Bank s\u2019est heurt\u00e9 \u00e0 des co\u00fbts d\u2019exploitation \u00e9lev\u00e9s<\/strong> et \u00e0 une offre jug\u00e9e trop restreinte. Cette combinaison a nui \u00e0 la fid\u00e9lisation des utilisateurs, qui n\u2019ont pas trouv\u00e9 de r\u00e9ponse durable \u00e0 leurs besoins bancaires. Face \u00e0 cette impasse, La Banque Postale a pris la d\u00e9cision, d\u00e8s juin 2024, d\u2019annoncer une fermeture progressive en 2025<\/strong>, dans le cadre d\u2019un recentrage de ses priorit\u00e9s strat\u00e9giques.<\/p>\n\n\n\n

OnlyOne : une n\u00e9obanque verte confront\u00e9e \u00e0 la r\u00e9alit\u00e9 du march\u00e9<\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 2021, OnlyOne se positionnait comme une n\u00e9obanque engag\u00e9e<\/strong> sur les enjeux environnementaux. Sa promesse : une gestion bancaire \u00e9thique, orient\u00e9e vers la r\u00e9duction de l\u2019empreinte carbone et la consommation responsable.<\/p>\n\n\n\n

Malgr\u00e9 un positionnement en phase avec les attentes d\u2019une partie du public, OnlyOne n\u2019a pas su convaincre \u00e0 grande \u00e9chelle. Avec seulement 3 000 clients \u00e0 son actif \u2014 loin des 10 000 n\u00e9cessaires pour maintenir ses activit\u00e9s \u2014, la start-up n\u2019a pas pu survivre dans un univers concurrentiel intense. Elle a \u00e9t\u00e9 plac\u00e9e en liquidation judiciaire en f\u00e9vrier 2025<\/strong>, mettant un terme \u00e0 une aventure courte mais symbolique des limites rencontr\u00e9es par les projets bancaires alternatifs.<\/p>\n\n\n\n

Les banques en ligne connaissent un environnement de plus en plus contraignant<\/h2>\n\n\n\n

La fermeture de Ma French Bank et d\u2019OnlyOne s\u2019inscrit dans un contexte d\u00e9j\u00e0 marqu\u00e9 par celle d\u2019Orange Bank<\/strong> en 2023, qui affichait des pertes cumul\u00e9es proches d\u2019un milliard d\u2019euros. Ces \u00e9v\u00e9nements soulignent les difficult\u00e9s structurelles des banques num\u00e9riques : co\u00fbts d\u2019acquisition \u00e9lev\u00e9s<\/strong>, d\u00e9pendance \u00e0 une croissance rapide, et pression permanente pour atteindre une rentabilit\u00e9 difficile \u00e0 garantir.<\/p>\n\n\n\n

Le march\u00e9 bancaire en ligne, bien que prometteur, reste domin\u00e9 par des acteurs traditionnels disposant de ressources plus solides. Les initiatives r\u00e9centes, aussi innovantes soient-elles, peinent \u00e0 se maintenir si elles ne disposent pas d\u2019un soutien financier cons\u00e9quent ou d\u2019un mod\u00e8le \u00e9conomique r\u00e9silient.<\/p>\n\n\n\n

Que doivent faire les clients face \u00e0 la fermeture de leur compte en n\u00e9obanque ?<\/h2>\n\n\n\n

Les utilisateurs de Ma French Bank et OnlyOne ne sont pas laiss\u00e9s sans solution. La Banque Postale<\/strong> accompagne ses anciens clients dans un processus de transfert vers ses offres bancaires traditionnelles<\/strong>, \u00e0 travers un parcours d\u00e9di\u00e9 et un soutien personnalis\u00e9.<\/p>\n\n\n\n

Concernant OnlyOne, les clients \u2014 en majorit\u00e9 des structures professionnelles \u2014 doivent d\u00e9sormais se rapprocher du liquidateur judiciaire<\/strong> pour organiser la r\u00e9cup\u00e9ration de leurs avoirs. Une d\u00e9marche encadr\u00e9e, mais plus complexe, qui refl\u00e8te la fragilit\u00e9 de certaines initiatives bancaires face aux contraintes du march\u00e9.<\/p>\n\n\n\n

Vers un avenir s\u00e9lectif pour les n\u00e9obanques<\/h2>\n\n\n\n

Dans cet \u00e9cosyst\u00e8me instable, quelques acteurs sp\u00e9cialis\u00e9s comme Green-Got<\/strong> et Helios<\/strong> parviennent \u00e0 tirer leur \u00e9pingle du jeu, gr\u00e2ce \u00e0 une communication mieux cibl\u00e9e et des partenariats avec des ONG. Leur progression repose toutefois sur l\u2019engagement fort de leurs utilisateurs, ce qui limite leur d\u00e9veloppement \u00e0 plus grande \u00e9chelle.<\/p>\n\n\n\n

\u00c0 l\u2019avenir, seules les structures alliant innovation<\/strong>, communication strat\u00e9gique<\/strong> et solidit\u00e9 financi\u00e8re<\/strong> pourraient esp\u00e9rer durer. Ces fermetures successives rappellent la n\u00e9cessit\u00e9, pour les consommateurs, de comparer r\u00e9guli\u00e8rement les offres et de rester attentifs \u00e0 la viabilit\u00e9 des services qu\u2019ils choisissent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le paysage des banques en ligne fran\u00e7aises conna\u00eet un profond bouleversement en 2025. Deux acteurs embl\u00e9matiques, Ma French Bank et OnlyOne, annoncent l’arr\u00eat de leurs<\/p>\n","protected":false},"author":1,"featured_media":12941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactu-du-web"],"yoast_head":"\nMa French Bank & OnlyOne : 2 n\u00e9o-banques fran\u00e7aises ferment<\/title>\n<meta name=\"description\" content=\"Un revers qui t\u00e9moigne des limites d\u2019un mod\u00e8le 100 % num\u00e9rique, pris entre exigences de rentabilit\u00e9 et concurrence forte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/fermeture-de-ma-french-bank-et-onlyone-le-recul-des-neobanques-en-france-en-2025\/\" \/>\n<meta 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