{"id":1429,"date":"2013-11-13T09:00:38","date_gmt":"2013-11-13T08:00:38","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=1429"},"modified":"2013-11-13T09:00:38","modified_gmt":"2013-11-13T08:00:38","slug":"certification-google-adwords","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/certification-google-adwords\/","title":{"rendered":"Certification Google Adwords : tout savoir sur le programme et l’examen de certification Adwords"},"content":{"rendered":"

\"Google-certif2\"<\/a><\/p>\n

Lanc\u00e9 en 2004, Google AdWords<\/a>, anciennement appel\u00e9 Google Advertising Professionals, est une plateforme de gestion de campagnes publicitaires d’achats de mots cl\u00e9s sur Internet.
\nContraction de 2 mots : Ad pour publicit\u00e9 et Words pour mots, il vous permet de g\u00e9rer et programmer l’affichage dynamique de campagnes publicitaires sur le moteur de recherche Google, sur les sites partenaires Google et sur le r\u00e9seau display.
\nGage de qualit\u00e9, la certification Google Adwords vous permet de faire valoir votre expertise acquise lors de la pr\u00e9paration aux examens de la certification mais aussi \u00e0 la r\u00e9ussite de ces derniers.
\nCette ann\u00e9e, AdWords fait beau neuve afin d’apporter une version davantage ax\u00e9e sur la strat\u00e9gie.<\/p>\n

La certification : <\/strong><\/h2>\n

Premi\u00e8re nouveaut\u00e9, l’agr\u00e9ment est d\u00e9sormais accessible \u00e0 titre personnel et gratuitement.<\/strong>
\nDe plus, les entreprises b\u00e9n\u00e9ficiant de particuliers agr\u00e9\u00e9s peuvent d\u00e9sormais pr\u00e9tendre au statut de sp\u00e9cialiste AdWords agr\u00e9\u00e9.
\nEnfin, les d\u00e9penses g\u00e9r\u00e9es ont \u00e9t\u00e9 abaiss\u00e9es de 100000$ \u00e0 10000$ pour l\u2019agr\u00e9ment de l’entreprise.<\/p>\n

La pr\u00e9paration, un programme \u00e9toff\u00e9 : <\/strong><\/h2>\n

Divis\u00e9 en 3 axes de niveaux diff\u00e9rents<\/strong>, le centre de formation AdWords<\/a> vous permet d’acqu\u00e9rir, \u00e0 votre rythme, toutes les connaissances n\u00e9cessaires :<\/p>\n

    \n
  1. Les principes de base<\/strong>.\u00a0 C’est par l\u00e0 que tout commence ! Gr\u00e2ce \u00e0 ce niveau, vous apprendrez les fondements de la publicit\u00e9 avec Google : la gestion des comptes, des campagnes et des groupes d’annonces, le ciblage par mots cl\u00e9s, de fa\u00e7on g\u00e9ographique, linguistique, le format d’annonce, le budget ou les ench\u00e8res, l’\u00e9valuation et l’optimisation ou bien les performances, la rentabilit\u00e9 et la croissance.<\/li>\n
  2. La publicit\u00e9 sur le r\u00e9seau de recherche – Fonctionnalit\u00e9s avanc\u00e9es.<\/strong> Ce niveau vous permettra de g\u00e9rer vos annonces sur les moteurs de recherche : organisation des campagnes et annonces, utilisation des options de correspondances des mots cl\u00e9s, les requ\u00eates larges, les performances du compte, le co\u00fbt par clic r\u00e9el (CPC) ou les API Words.<\/li>\n
  3. La publicit\u00e9 Display. <\/strong>Le r\u00e9seau Display est un ensemble de sites web partenaires (tout comme les sites et applications pour mobile) et de site web Google qui diffusent les annonces AdWords. Avec ce niveau avanc\u00e9, vous apprendrez \u00e0 concevoir vos annonces graphiques, planifiez vos campagnes et diffuser vos annonces par le biais des sites partenaires.<\/li>\n<\/ol>\n

    L’examen de la certification :
    \n<\/strong><\/h2>\n

    L\u00e0 aussi, des nouveaut\u00e9s ! D\u00e9sormais, Google propose 3 examens<\/strong> et il vous faudra en r\u00e9ussir au moins 2 pour obtenir l’agr\u00e9ment : la publicit\u00e9 sur le r\u00e9seau de recherche, sur le r\u00e9seau Display et l’analyse et cr\u00e9ation de rapports.
    \nDe plus, les anciens logos sont abandonn\u00e9s progressivement pour laisser place aux badges de Sp\u00e9cialiste agr\u00e9\u00e9.
    \nA noter que les candidats se pr\u00e9sentant \u00e0 titre personnel re\u00e7oivent un certificat en cas de r\u00e9ussite.<\/p>\n

    Attention, toutefois, le statut de sp\u00e9cialiste Google Advertising Professionals agr\u00e9\u00e9 ne constituera plus un agr\u00e9ment officiel Google. Si vous \u00eates dans ce cas de figure, il vous faudra satisfaire aux nouveaux crit\u00e8res et accepter les nouvelles conditions d’utilisation avant le terme de la p\u00e9riode de gr\u00e2ce pour pouvoir conserver ce statut de sp\u00e9cialiste.<\/p>\n

    Alors maintenant, vous avez toutes les cartes en main et il ne vous reste plus qu’\u00e0 commencer !<\/p>\n

    Google Programme de Certification, cliquez ici !<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Lanc\u00e9 en 2004, Google AdWords, anciennement appel\u00e9 Google Advertising Professionals, est une plateforme de gestion de campagnes publicitaires d’achats de mots cl\u00e9s sur Internet. Contraction<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","hentry","category-carriere-et-conseils"],"yoast_head":"\nCertification Google Adwords : tout savoir sur le programme et l'examen de certification Adwords<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/certification-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certification Google Adwords : tout savoir sur le programme et l'examen de certification Adwords\" \/>\n<meta property=\"og:description\" content=\"Lanc\u00e9 en 2004, Google AdWords, anciennement appel\u00e9 Google Advertising Professionals, est une plateforme de gestion de campagnes publicitaires d’achats de mots cl\u00e9s sur Internet. 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