{"id":1668,"date":"2013-11-26T10:44:44","date_gmt":"2013-11-26T09:44:44","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=1668"},"modified":"2013-11-26T10:44:44","modified_gmt":"2013-11-26T09:44:44","slug":"infographie-tendances-des-liens-sponsorises-2013","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/infographie-tendances-des-liens-sponsorises-2013\/","title":{"rendered":"Infographie : tendances des liens sponsoris\u00e9s en 2013 par Kenshoo"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Kenshoo.jpg\"><img decoding=\"async\" class=\"alignright size-medium wp-image-1670\" alt=\"Kenshoo\" src=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Kenshoo-300x66.jpg\" width=\"300\" height=\"66\" srcset=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Kenshoo-300x66.jpg 300w, https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Kenshoo.jpg 477w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Kenshoo, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les logiciels de gestion du marketing digital (notamment de bid management pour le <a title=\"Emploi SEM\" href=\"https:\/\/www.e-works.fr\/emploi\/sem.html\">SEM<\/a>), a r\u00e9alis\u00e9 une <strong>\u00e9tude sur les liens sponsoris\u00e9s<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Sous forme d&rsquo;infographie, cette analyse nous apprend que les d\u00e9penses mondiales en r\u00e9f\u00e9rencement, pour le troisi\u00e8me trimestre 2013 (+3%) sont sup\u00e9rieures au deuxi\u00e8me trimestre (+2%).<\/p>\n<p style=\"text-align: justify;\">Le taux de clics est \u00e9galement en hausse, +4%, ce qui r\u00e9v\u00e8le un ciblage adapt\u00e9 en cons\u00e9quence.<\/p>\n<h2 style=\"text-align: justify;\">Retrouvez l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;infographie sur les liens sponsoris\u00e9s du 3\u00e8me trimestre 2013 ci-dessous :<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Infographie-Kenshoo-tendances-liens-sponsorises-referencement-payant-3eme-trimestre-2013-Fr.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1675\" alt=\"Infographie liens sponsoris\u00e9s 2013 - 3\u00e8me trimestre - Par Kenshoo\" src=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Infographie-Kenshoo-tendances-liens-sponsorises-referencement-payant-3eme-trimestre-2013-Fr.png\" width=\"650\" height=\"1394\" srcset=\"https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Infographie-Kenshoo-tendances-liens-sponsorises-referencement-payant-3eme-trimestre-2013-Fr.png 650w, https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Infographie-Kenshoo-tendances-liens-sponsorises-referencement-payant-3eme-trimestre-2013-Fr-140x300.png 140w, https:\/\/www.e-works.fr\/blog\/wp-content\/uploads\/2013\/11\/Infographie-Kenshoo-tendances-liens-sponsorises-referencement-payant-3eme-trimestre-2013-Fr-477x1024.png 477w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kenshoo, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les logiciels de gestion du marketing digital (notamment de bid management pour le SEM), a r\u00e9alis\u00e9 une \u00e9tude sur les liens<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-1668","post","type-post","status-publish","format-standard","hentry","category-lactu-du-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographie : tendances des liens sponsoris\u00e9s en 2013 par 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