{"id":2111,"date":"2014-05-09T08:08:28","date_gmt":"2014-05-09T07:08:28","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=2111"},"modified":"2022-03-17T04:51:36","modified_gmt":"2022-03-17T04:51:36","slug":"mathieu-gomez","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/mathieu-gomez\/","title":{"rendered":"Mathieu Gomez, Traffic Manager SEO \/ SEM – Gomez Mathieu"},"content":{"rendered":"

Aujourd’hui, nous vous pr\u00e9sentons Mathieu Gomez<\/strong>, qui est avant tout un\u00a0profil webmarketing<\/em> passionn\u00e9 de r\u00e9f\u00e9rencement. Il d\u00e9couvre le marketing online tr\u00e8s t\u00f4t, lors d’une exp\u00e9rience en tant qu’Assistant Marketing Online chez Carrefour. C’est ainsi qu’il s’oriente pleinement dans cette voie, et d\u00e9cide de se former \u00e0 ce m\u00e9tier chez Media Institute, tout en occupant\u00a0un poste au sein d’une agence de r\u00e9f\u00e9rencement. C’est le talent web de la semaine.<\/p>\n

Pouvez-vous vous pr\u00e9senter en un tweet ? (140 caract\u00e8res, hashtags autoris\u00e9s)\"photo<\/a><\/h3>\n

Jeune #AccountManager #trilingue #Diplom\u00e9ESC sp\u00e9cialis\u00e9 #WEBMARKETING Strategie et Communication Online recherche CDI \u00e0 #Paris.<\/p>\n

Votre derni\u00e8re exp\u00e9rience a eu lieu au sein d’une agence de r\u00e9f\u00e9rencement SEO \/ SEM, en tant que Responsable des partenariats online. Pouvez-vous nous en parler en d\u00e9tail ?<\/h3>\n

Cette agence sp\u00e9cialis\u00e9e SEO<\/a> m’a permis de mettre en pratique ma formation en alternance en Communication et Strat\u00e9gies Digitales chez Media Institute. J’ai pu travailler sur les diff\u00e9rents leviers d’acquisition web et d\u00e9velopper la pr\u00e9sence en ligne de l’agence : cr\u00e9er du lead qualifi\u00e9 avec des partenariats online cibl\u00e9s (blogs partenaires, r\u00e9f\u00e9rencement dans des annuaires web tri\u00e9s sur le carreau), en se faisant conna\u00eetre sur les r\u00e9seaux sociaux (page Facebook, compte Twitter sp\u00e9cialis\u00e9s SEO, r\u00e9daction et partage de contenus, compte Pinterest) et biens\u00fbr en positionnant l’agence sur les moteurs de recherche sur les mots cl\u00e9s cibl\u00e9s : \u00ab r\u00e9f\u00e9rencement naturel \u00bb, \u00ab r\u00e9f\u00e9rencement e-commerce \u00bb, \u00ab agence r\u00e9f\u00e9rencement Paris \u00bb<\/p>\n

Vous avez \u00e9galement travaill\u00e9 en agence de communication, en tant que commercial web. Comment s’est d\u00e9roul\u00e9 cette exp\u00e9rience ?<\/h3>\n

Je devais convaincre les \u00e9lus municipaux du sud de la France \u00e0 d\u00e9mat\u00e9rialiser leurs services administratifs et signer des contrats de prestataire avec mon agence. C’est ce qui m’a appris \u00e0 \u00ab vendre \u00bb les m\u00e9rites d’une communication digitale. C’est cette exp\u00e9rience qui m’a donn\u00e9 envie de faire \u00e9voluer mon profil ESC vers un profil sp\u00e9cialis\u00e9 Web et vous connaissez la suite.<\/p>\n

Quels sont les sujets qui vous int\u00e9ressent le plus dans le webmarketing ? Sur quelle th\u00e9matique faites-vous de la veille digitale ?<\/h3>\n

Il y a deux grands aspects qui m\u2019int\u00e9ressent :<\/p>\n

L’acquisition de trafic sur les moteurs de recherche (SEO et SEM<\/a>) en \u00e9tudiant et anticipant le comportement des internautes : \u00ab quelle va \u00eatre sa requ\u00eate Google ? \u00bb, \u00ab quel est LE mot cl\u00e9 parfait ? \u00bb, \u00ab quelle sera la tendance cet \u00e9t\u00e9 ou aux f\u00e9tes de fin d’ann\u00e9e ? \u00bb par exemple. Veille sur les id\u00e9es et strat\u00e9gies marketing des agences web : j’aurais vraiment aim\u00e9 faire partie de l’agence Buzzman qui a cr\u00e9\u00e9 le buzz pour Tippex via sa campagne Youtube et son c\u00e9l\u00e8bre ours.<\/p>\n

Si des recruteurs lisent votre interview, pouvez-vous d\u00e9crire le poste id\u00e9al que vous recherchez ?<\/h3>\n

Faire partie d’une \u00e9quipe en agence pour travailler sur les campagnes web des clients en ayant un droit de regard sur tous les leviers d\u2019acquisition mais aussi en r\u00e9fl\u00e9chissant bien aux priorit\u00e9s strat\u00e9giques de tel ou tel client. Compenser ainsi ma jeune exp\u00e9rience par ma capacit\u00e9 d’analyse et mes aptitudes relationnelles.<\/p>\n

Pour suivre ou contacter Mathieu Gomez\u00a0:<\/strong><\/span>
\n– son profil\u00a0Viadeo
\n– son compte Twitter\u00a0@Gomez_Mat<\/a>
\n– son CV est disponible sur la\u00a0CVth\u00e8que E-Works<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, nous vous pr\u00e9sentons Mathieu Gomez, qui est avant tout un\u00a0profil webmarketing passionn\u00e9 de r\u00e9f\u00e9rencement. Il d\u00e9couvre le marketing online tr\u00e8s t\u00f4t, lors d’une exp\u00e9rience<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","hentry","category-talents-du-web"],"yoast_head":"\nMathieu Gomez, Traffic Manager SEO \/ SEM - Gomez Mathieu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/mathieu-gomez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mathieu Gomez, Traffic Manager SEO \/ SEM - Gomez Mathieu\" \/>\n<meta property=\"og:description\" content=\"Aujourd’hui, nous vous pr\u00e9sentons Mathieu Gomez, qui est avant tout un\u00a0profil webmarketing passionn\u00e9 de r\u00e9f\u00e9rencement. 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