{"id":4743,"date":"2024-09-30T16:08:25","date_gmt":"2024-09-30T16:08:25","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=4743"},"modified":"2024-09-30T16:08:27","modified_gmt":"2024-09-30T16:08:27","slug":"fiche-metier-community-manager","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/fiche-metier-community-manager\/","title":{"rendered":"Fiche m\u00e9tier Community Manager : formation, salaire & comp\u00e9tences"},"content":{"rendered":"\n

R\u00e9cemment apparu gr\u00e2ce au d\u00e9veloppement de l\u2019utilisation des r\u00e9seaux sociaux, le m\u00e9tier de community manager<\/a>\u00a0est de plus en plus demand\u00e9 dans les entreprises pour animer leurs communaut\u00e9s. R\u00e9el ambassadeur d\u2019une marque, il occupe un poste strat\u00e9gique sur la toile.<\/p>\n\n\n\n

Les diff\u00e9rentes missions du Community Manager<\/h2>\n\n\n\n

Ce m\u00e9tier appel\u00e9 \u00e9galement \u00ab\u00a0animateur de r\u00e9seaux sociaux\u00a0\u00bb consiste \u00e0 rassembler des internautes pour cr\u00e9er une communaut\u00e9 qui a des int\u00e9r\u00eats communs pour un produit, une marque ou bien des valeurs communes. Les 3 principaux r\u00f4les d\u2019un community manager sont d\u2019augmenter la notori\u00e9t\u00e9 de l\u2019entreprise, acqu\u00e9rir de nouveaux clients et les fid\u00e9liser. Il sera amen\u00e9 \u00e9galement \u00e0 suivre la gestion de la relation client (CRM), faire de la veille informationnelle et concurrentielle, de la r\u00e9daction de contenu et organiser des \u00e9v\u00e8nements divers (concours…). Ces interventions se feront principalement via Facebook, Twitter, Instragam et les r\u00e9seaux sociaux d\u2019entreprises.<\/p>\n\n\n\n

Formation pour devenir Community Manager<\/h2>\n\n\n\n

Pour devenir community manager, vous pouvez vous orienter apr\u00e8s le baccalaur\u00e9at vers un BTS communication ou encore un DUT m\u00e9tiers de multim\u00e9dia et de l\u2019internet, par la suite il est pr\u00e9f\u00e9rable de poursuivre en licence professionnelle de type m\u00e9tiers de l\u2019information et de la communication. Le poste sera g\u00e9n\u00e9ralement le plus souvent ouvert aux Bac +3.<\/p>\n\n\n\n

Les avantages et inconv\u00e9nients d’\u00eatre Community Manager<\/h3>\n\n\n\n

Chaque m\u00e9tier a ses avantages et ses inconv\u00e9nients, concernant celui de community manager les avantages qui ressortent le plus sont le contact avec la communaut\u00e9, les \u00e9changes qui se cr\u00e9ent et l\u2019enrichissement personnel gr\u00e2ce aux interactions avec le public. Quant les inconv\u00e9nients, ce m\u00e9tier demande \u00e9norm\u00e9ment de temps cat il faut \u00eatre disponible pour la marque que l\u2019on repr\u00e9sente. Le manque de reconnaissance pour cette fonction est aussi un point faible bien qu’elle soit de plus en plus pr\u00e9sente dans les entreprises.<\/p>\n\n\n\n

Perspective d’\u00e9volution d’un Community Manager<\/h3>\n\n\n\n

Un community manager peut devenir social media manager avec des responsabilit\u00e9s manag\u00e9riales en plus ou encore chef de projet, l\u2019\u00e9volution vers ces postes peut se faire entre 3 et 5 ans d\u2019exp\u00e9rience.<\/p>\n\n\n\n

Salaire et r\u00e9mun\u00e9ration d’un Community Manager<\/h2>\n\n\n\n

Le salaire varie en fonction de l\u2019entreprise dans laquelle travaille le community manager, en moyenne il gagne entre 1 500 \u20ac et 2 500 \u20ac nets par mois. Avec de l\u2019exp\u00e9rience le salaire peut monter jusqu\u2019\u00e0 3 000 \u20ac. En freelance, il parvient g\u00e9n\u00e9ralement \u00e0 g\u00e9n\u00e9rer plus de revenus, en fonction de son exp\u00e9rience, son efficacit\u00e9 et ses comp\u00e9tences.<\/p>\n\n\n\n

Formation de community manager : ma\u00eetriser les codes num\u00e9riques<\/h2>\n\n\n\n

Si devenir community manager peut para\u00eetre aussi simple qu\u2019un tweet bien tourn\u00e9, la r\u00e9alit\u00e9 est autrement plus nuanc\u00e9e. \u00c0 l\u2019heure o\u00f9 chaque entreprise veut \u00ab sa \u00bb communaut\u00e9 engag\u00e9e, le fait de se former au poste de community manager<\/a> devient une n\u00e9cessit\u00e9, et non un choix. Pour briller sur le web, mieux vaut en effet dompter les outils de veille, comprendre les algorithmes des r\u00e9seaux sociaux et jongler avec l\u2019art du storytelling visuel. Les \u00e9coles l\u2019ont bien compris : aujourd\u2019hui, on n\u2019apprend pas seulement \u00e0 poster des photos de chatons mignons, mais \u00e0 penser strat\u00e9gie globale, marketing d\u2019influence et viralit\u00e9 des contenus. La formation permet aussi de ma\u00eetriser des plateformes vari\u00e9es et des outils d\u2019analyse de donn\u00e9es pour mesurer l’impact r\u00e9el d’une campagne.<\/p>\n\n\n\n

Se former, c\u2019est avant tout se sp\u00e9cialiser<\/h2>\n\n\n\n

Le community manager d\u2019aujourd\u2019hui n\u2019a plus rien \u00e0 voir avec le gestionnaire de forum des ann\u00e9es 2000. Il est strat\u00e8ge, \u00e0 l\u2019aff\u00fbt des tendances, expert en gestion de crise et en production de contenu digital. C\u2019est dans ce contexte qu’une formation approfondie permet de se doter de comp\u00e9tences techniques et transversales. Entre la cr\u00e9ation de campagnes publicitaires sur Facebook Ads, la gestion des partenariats avec les influenceurs et l’optimisation du r\u00e9f\u00e9rencement, le community manager doit pouvoir toucher \u00e0 tout. Mais surtout, il doit sans cesse actualiser ses connaissances dans un univers o\u00f9 un algorithme peut changer la donne du jour au lendemain. L’agilit\u00e9 et l’adaptation forment le s\u00e9same que les recruteurs d\u00e9cryptent en premier.<\/p>\n\n\n\n

Article r\u00e9dig\u00e9 par Agathe NABET<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9cemment apparu gr\u00e2ce au d\u00e9veloppement de l\u2019utilisation des r\u00e9seaux sociaux, le m\u00e9tier de community manager\u00a0est de plus en plus demand\u00e9 dans les entreprises pour animer<\/p>\n","protected":false},"author":12,"featured_media":11345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metiers-du-web"],"yoast_head":"\nFiche m\u00e9tier Community Manager : formation, salaire, comp\u00e9tence<\/title>\n<meta name=\"description\" content=\"Le m\u00e9tier de community manager\u00a0est de plus en plus demand\u00e9 dans les entreprises pour animer leurs communaut\u00e9s, un poste strat\u00e9gique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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