{"id":4761,"date":"2022-03-14T18:15:00","date_gmt":"2022-03-14T18:15:00","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=4761"},"modified":"2022-03-14T22:59:03","modified_gmt":"2022-03-14T22:59:03","slug":"fiche-metier-growth-hacker","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/fiche-metier-growth-hacker\/","title":{"rendered":"Fiche m\u00e9tier Growth Hacker : formation, salaire &#038; comp\u00e9tences"},"content":{"rendered":"<p style=\"text-align: justify;\">En effet, c\u2019est un m\u00e9tier qui appelle \u00e0 une polyvalence qualifi\u00e9e car il regroupe \u00e0 lui seul diff\u00e9rents types de <a href=\"https:\/\/www.e-works.fr\/blog\/fiche-metier-chef-de-projet-webmarketing\/\">m\u00e9tiers phares du webmarketing<\/a>. De par ses connaissances solides de l\u2019environnement web, ses acquis en programmation informatique, son sens du management de projet et ses affinit\u00e9s avec les r\u00e9seaux sociaux, le Growth Hacker participe quotidiennement \u00e0 l\u2019acc\u00e9l\u00e9ration de la croissance d\u2019un produit et\/ou service propre \u00e0 l\u2019entreprise o\u00f9 il s\u2019exerce, et cela \u00e0 l\u2019aide d\u2019outils et pratiques souvent peu communes et \u00e0 la limite de la l\u00e9galit\u00e9. Il s\u2019occupe donc de g\u00e9n\u00e9rer de la croissance gr\u00e2ce \u00e0 des m\u00e9thodes digitales innovantes dans l\u2019unique but d\u2019accro\u00eetre rapidement le revenu de son entreprise.<\/p>\n<h2 style=\"text-align: justify;\">Les diff\u00e9rentes missions du Growth Hacker<\/h2>\n<p style=\"text-align: justify;\">Les missions du Growth Hacker sont \u00ab vagues \u00bb. Succinctement, son objectif principal est de mener jour apr\u00e8s jour des \u00ab exp\u00e9riences \u00bb au sein de sa structure dans le but d\u2019obtenir de la croissance, et l\u2019acc\u00e9l\u00e9rer efficacement par la suite.<\/p>\n<p style=\"text-align: justify;\">Voici les principales missions qui lui sont confi\u00e9es :<\/p>\n<ul>\n<li>Attirer des internautes vers un service ou un produit (acquisition).<\/li>\n<li>Transformer ces m\u00eames internautes en utilisateurs (activation).<\/li>\n<li>Fid\u00e9liser ses utilisateurs pour les garder \u00e0 long terme (r\u00e9tention).<\/li>\n<li>Engager les utilisateurs dans la communication du service ou du produit.<\/li>\n<li>Transformer les utilisateurs en chiffres d\u2019affaires (Revenus)<\/li>\n<li style=\"text-align: justify;\">Formation pour devenir\u00a0Growth Hacker<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pour devenir Growth Hacker, il n\u2019existe pas de formation r\u00e9ellement sp\u00e9cifique. Cependant, les profils techniques et ceux issus du marketing sont privil\u00e9gi\u00e9s car ce m\u00e9tier requiert une certaine maitrise initiale des outils, techniques et strat\u00e9gies li\u00e9s au webmarketing. Les personnes sortant d\u2019\u00e9coles d\u2019ing\u00e9nieurs, de commerce ou encore ayant effectu\u00e9 un DUT\/BTS en informatique auront plus de facilit\u00e9 \u00e0 appr\u00e9hender les sp\u00e9cificit\u00e9s de ce m\u00e9tier aux multiples facettes strat\u00e9giques et digitales. G\u00e9n\u00e9ralement, et gr\u00e2ce \u00e0 l\u2019aspect myst\u00e9rieux et illimit\u00e9 de ce m\u00e9tier, les personnes famili\u00e8res \u00e0 l\u2019autodidacte ont plus de chance de r\u00e9ussir dans ce domaine.<\/p>\n<h2 style=\"text-align: justify;\">Comp\u00e9tences et qualit\u00e9s requises d&rsquo;un Growth Hacker<\/h2>\n<p style=\"text-align: justify;\">Le m\u00e9tier de Growth Hacker demande des comp\u00e9tences tr\u00e8s vari\u00e9es, c\u2019est pourquoi ces derni\u00e8res doivent \u00eatre vastes, humainement homog\u00e8nes et bien \u00e9videmment li\u00e9es au web en g\u00e9n\u00e9ral. Les comp\u00e9tences n\u00e9cessaires sont les suivantes :<\/p>\n<ul>\n<li>Connaissance de l\u2019environnement, des tendances et des nouveaut\u00e9s du web.<\/li>\n<li>Connaissance sur les diff\u00e9rents outils du webmarketing (r\u00e9f\u00e9rencement, <a href=\"https:\/\/www.e-works.fr\/blog\/fiche-metier-social-media-manager\/\">r\u00e9seaux sociaux<\/a>).<\/li>\n<li>Comp\u00e9tence et maitrise technique (programmation web) et du marketing.<\/li>\n<li>Cr\u00e9atif, curieux, polyvalent, esprit d\u2019ouverture.<\/li>\n<li>Anglais.<\/li>\n<li style=\"text-align: justify;\">Salaire et r\u00e9mun\u00e9ration du\u00a0Growth Hacker<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le salaire d\u2019un Growth Hacker d\u00e9pend de plusieurs facteurs : ses capacit\u00e9s professionnelles, son exp\u00e9rience, ses succ\u00e8s ant\u00e9rieures, de la structure ou il exerce mais aussi de son aptitude mentale et technique \u00e0 r\u00e9pondre aux exigences de ce m\u00e9tier. En d\u00e9but de carri\u00e8re, le Growth Hacker junior gagne environ 35 000 euros par an, de 45 \u00e0 50 000 euros pour le senior et jusqu&rsquo;\u00e0 65 000 euros pour l\u2019expert.<\/p>\n<h3 style=\"text-align: justify;\">Les d\u00e9bouch\u00e9s du Growth Hacker<\/h3>\n<p style=\"text-align: justify;\">Les perspectives d\u2019\u00e9volution sont nombreuses. Le Growth Hacker peut pr\u00e9tendre \u00e0 devenir responsable d\u2019acquisition ou encore responsable exp\u00e9rience client.<\/p>\n<h2>Avec qui travailler dans une agence growth hacking ?<\/h2>\n<p>Si vous envisagez de faire ce m\u00e9tier et de monter \u00e9ventuellement votre agence, un jour ou l&rsquo;autre, il est important de savoir bien s&rsquo;entourer. C&rsquo;est ce qui va vous permettre de r\u00e9pondre parfaitement aux besoins de votre client\u00e8le et de la rassurer par la m\u00eame occasion. Nous allons donc aborder ici <a href=\"https:\/\/www.wegrowth.io\/expertises\/agence-growth-hacking-marketing\/\">les diff\u00e9rents m\u00e9tiers que l&rsquo;on trouve dans une agence growth hacking<\/a>.<\/p>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, la collaboration s&rsquo;op\u00e8re avec :<\/p>\n<ul>\n<li>les d\u00e9veloppeurs<\/li>\n<li>les cr\u00e9ateurs de contenus<\/li>\n<li>les r\u00e9dacteurs web<\/li>\n<li>les chefs de projet,<\/li>\n<li>les responsables webmarketing<\/li>\n<li>le r\u00e9f\u00e9renceurs (SEO, SEA, SEM)<\/li>\n<\/ul>\n<p>Bien entendu, vous pouvez aussi faire appel \u00e0 des freelances pour certaines t\u00e2ches, comme la r\u00e9daction de contenus optimis\u00e9s pour le r\u00e9f\u00e9rencement sur les moteurs de recherche. Le but est de tout mettre en \u0153uvre pour faire prosp\u00e9rer les nouvelles entreprises, comme les start-up. Ainsi, vous pourrez mettre en place une strat\u00e9gie gagnante pour vos clients.<\/p>\n<p>Si vous ne montez pas votre propre agence de suite, vous serez tout de m\u00eame amen\u00e9 \u00e0 travailler avec ces diff\u00e9rents professionnels. En effet, il est fort probable que vous vous fassiez embaucher par une agence de growth hacking, pour acqu\u00e9rir de l&rsquo;exp\u00e9rience.<\/p>\n<p>Article r\u00e9dig\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/bara-abdul-rahman-b77123bb\/\">Bara Abdul-Rahman<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En effet, c\u2019est un m\u00e9tier qui appelle \u00e0 une polyvalence qualifi\u00e9e car il regroupe \u00e0 lui seul diff\u00e9rents types de m\u00e9tiers phares du webmarketing. De<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4761","post","type-post","status-publish","format-standard","hentry","category-metiers-du-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiche m\u00e9tier Growth Hacker : formation, salaire &amp; comp\u00e9tences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/fiche-metier-growth-hacker\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiche m\u00e9tier Growth Hacker : formation, salaire &amp; comp\u00e9tences\" \/>\n<meta property=\"og:description\" content=\"En effet, c\u2019est un m\u00e9tier qui appelle \u00e0 une polyvalence qualifi\u00e9e car il regroupe \u00e0 lui seul diff\u00e9rents types de m\u00e9tiers phares du webmarketing. 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