{"id":4777,"date":"2018-06-12T19:00:50","date_gmt":"2018-06-12T18:00:50","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=4777"},"modified":"2018-06-12T19:00:50","modified_gmt":"2018-06-12T18:00:50","slug":"fiche-metier-traffic-manager","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/fiche-metier-traffic-manager\/","title":{"rendered":"Fiche m\u00e9tier Traffic Manager : formation, salaire & comp\u00e9tences"},"content":{"rendered":"

Un traffic manager c\u2019est avant tout une personne qui a fait ses \u00e9tudes dans le marketing digital, dou\u00e9 en statistique. On peut qualifier ce m\u00e9tier comme \u00e9tant la d\u00e9finition d\u2019une strat\u00e9gie digital, l\u2019analyse du comportement des internautes et la mise en place de campagnes promotionnelles en ligne ainsi que leur suivi. L\u2018objectif du traffic manager est de d\u00e9velopper des leads, c\u2019est \u00e0 dire qu\u2019il a pour m\u00e9tier de cr\u00e9er ou d\u00e9velopper la visibilit\u00e9 d\u2019une entreprise, faire la promotion d\u2019un produit ou service. Il assure la gestion du traffic sur un site internet.<\/p>\n

Les diff\u00e9rentes missions du\u00a0Traffic Manager<\/h2>\n

Le Traffic Manager a en charge plusieurs missions dont :<\/p>\n

– Augmenter la visibilit\u00e9 d\u2019un site via le r\u00e9f\u00e9rencement SEO.
\n– G\u00e9rer les campagnes de publicit\u00e9s sponsoris\u00e9es (SEA & Facebook ads).
\n– Assurer le suivi d\u2019op\u00e9ration de retargeting.
\n– Effectuer les campagnes e-mailing.
\n– Cr\u00e9ation de projet d\u2019animation ou d\u2019acquisition.
\n– Recherche de nouveaux partenariats.
\n– Calculer les taux de conversion et analyser les taux de rebonds.
\n– D\u00e9finir les ROI des diff\u00e9rents canaux.
\n– Veille strat\u00e9gique et technologique.<\/p>\n

Comp\u00e9tences et qualit\u00e9s requises d\u2019un\u00a0Traffic Manager<\/h2>\n

Le gestionnaire de trafic doit avoir acquis tout au long de ses exp\u00e9riences diff\u00e9rentes comp\u00e9tences, il doit avoir une bonne connaissance des outils HTML, SQL, JS. Il doit savoir utiliser les outils de tracking et de retargeting. Il doit savoir maitriser les outils e-marketing (R\u00e9f\u00e9rencement SEO, Campagne SEA).<\/p>\n

Formation pour devenir\u00a0Traffic Manager<\/h2>\n

Pour acc\u00e9der au m\u00e9tier de gestionnaire de trafic, il faut \u00eatre issu d\u2019une formation dans le marketing ou dans la communication de type BAC +3 \u00e0 BAC+5 (Ecole de commerce ou Universit\u00e9). Un bon sp\u00e9cialiste web analytics et acquisition de trafic c\u2019est avant tout une personne qui est constamment en veille concernant les technologies utilis\u00e9es sur le web. Il est \u00ab au c\u0153ur de l\u2019action \u00bb et doit avoir une bonne culture web.<\/p>\n

Salaire et r\u00e9mun\u00e9ration d’un Traffic Manager<\/h2>\n

Le salaire du traffic manager junior varie entre 25 K \/an et 40K\/an, celui d’un S\u00e9nior ou cadre confirm\u00e9 varie entre 40 et 60K\/an.<\/p>\n

Article r\u00e9dig\u00e9 par Hakim JLIDI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un traffic manager c\u2019est avant tout une personne qui a fait ses \u00e9tudes dans le marketing digital, dou\u00e9 en statistique. On peut qualifier ce m\u00e9tier<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4777","post","type-post","status-publish","format-standard","hentry","category-metiers-du-web"],"yoast_head":"\nFiche m\u00e9tier Traffic Manager : formation, salaire & comp\u00e9tences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/fiche-metier-traffic-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiche m\u00e9tier Traffic Manager : formation, salaire & comp\u00e9tences\" \/>\n<meta property=\"og:description\" content=\"Un traffic manager c\u2019est avant tout une personne qui a fait ses \u00e9tudes dans le marketing digital, dou\u00e9 en statistique. 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