{"id":5347,"date":"2018-07-16T08:50:48","date_gmt":"2018-07-16T07:50:48","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=5347"},"modified":"2018-07-16T08:50:48","modified_gmt":"2018-07-16T07:50:48","slug":"definition-trigger-marketing","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/definition-trigger-marketing\/","title":{"rendered":"Trigger Marketing : D\u00e9finition et exemple de Trigger Marketing"},"content":{"rendered":"

Le Trigger Marketing c\u2019est quoi ?<\/h2>\n

Le Trigger Marketing correspond \u00e0 des pratiques marketing<\/strong> qui consistent \u00e0 envoyer des messages automatiques \u00e0 des clients ou prospects lorsqu\u2019ils effectuent un achat, quand ils envoient un formulaire, ou lorsqu’ils re\u00e7oivent une offre promotionnelle le jour de leur anniversaire. Automatisez vos campagnes strat\u00e9giques d\u2019emailing<\/a><\/strong> gr\u00e2ce au Trigger Marketing. D\u00e9couvrez les nouvelles possibilit\u00e9s qui s\u2019offrent \u00e0 vous avec le Trigger Marketing. Relance de prospect lorsqu\u2019ils abandonnent leur panier , envoi d\u2019un email de confirmation lorsque votre client a rempli un formulaire, offre promotionnelle le jour d\u2019un anniversaire\u2026 Voici les actions que vous pouvez mener avec cette nouvelle strat\u00e9gie marketing<\/strong>. Sa forte croissance en fait, aujourd\u2019hui un des outils indispensables \u00e0 toutes entreprises souhaitant r\u00e9aliser des actions marketing totalement automatis\u00e9es. Affinez votre ciblage gr\u00e2ce \u00e0 un suivi personnalis\u00e9 avec des offres adapt\u00e9es au profil de vos clients.<\/p>\n

Il existe de nombreuses solutions d’emailing ou de marketing automation<\/a>\u00a0qui permettent de programmer \u00e0 l’avance les e-mails \u00e0 envoyer selon le type d’action effectu\u00e9 par l’utilisateur. Par exemple, SendPulse, plate-forme de marketing multicanal, permet de d\u00e9clencher un trigger email<\/a>\u00a0pour tout type d’interaction avec l’internaute : panier abandonn\u00e9, suite \u00e0 un achat, suite \u00e0 une inscription newsletter, demande d’avis ou de retour suite \u00e0 la r\u00e9ception de sa commande etc. Les possibilit\u00e9s sont nombreuses, et nous allons vous d\u00e9tailler deux types de cas pour que vous compreniez toutes les possibilit\u00e9s offertes par les triggers.<\/p>\n

Exemple de Trigger Marketing (en marketing digital)<\/h2>\n

Comment aboutir au Trigger Marketing ? Tout d\u2019abord, pour obtenir des campagnes r\u00e9ussies avec un ciblage sp\u00e9cifique, vous devez utiliser une solution d’emailing incorporant le Trigger Marketing (ex: Trackoo, Mailjet) Ensuite, vous devez avoir une base de donn\u00e9es client que vous pourrez transf\u00e9rer sur votre nouvel outil. Pour une personne novice, les logiciels de Trigger Marketing sont tr\u00e8s ludiques et simples d\u2019utilisation, vous pourrez suivre les propositions que vous fera l’outil. Il faudra en revanche pr\u00e9ciser les conditions de d\u00e9clenchement de votre campagne (ex : clients ayant fait une derni\u00e8re commande le 01\/08) ainsi que le contenu de votre message (email ou sms).<\/p>\n

Comment r\u00e9ussir vos op\u00e9rations ? Pour garantir un effet b\u00e9n\u00e9fique sur vos campagnes et \u00e9viter que cet investissement ne soit inefficace. Concentrez-vous sur des actions strat\u00e9giques pr\u00e9cises (une fois que vous aurez pris la main vous pourrez pousser vos op\u00e9rations plus loin).<\/p>\n

Les emails \u00e9v\u00e9nementiels<\/strong> : Communiquez sur des p\u00e9riodes de promotions par exemple, l\u2019arriv\u00e9e d\u2019une nouvelle collection ou simplement un email de bienvenue suite \u00e0 une inscription.<\/p>\n

Les emails comportementaux<\/strong> : Concentrez-vous sur les comportements d\u2019achats de vos clients (RFM) (ex: relance email car le client n\u2019a pas effectu\u00e9 d\u2019achat depuis une certaine p\u00e9riode).<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Trigger Marketing c\u2019est quoi ? Le Trigger Marketing correspond \u00e0 des pratiques marketing qui consistent \u00e0 envoyer des messages automatiques \u00e0 des clients ou<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5347","post","type-post","status-publish","format-standard","hentry","category-lexique-du-digital"],"yoast_head":"\nTrigger Marketing : D\u00e9finition et exemple de Trigger Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/definition-trigger-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trigger Marketing : D\u00e9finition et exemple de Trigger Marketing\" \/>\n<meta property=\"og:description\" content=\"Le Trigger Marketing c\u2019est quoi ? 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