{"id":5351,"date":"2024-01-17T10:20:49","date_gmt":"2024-01-17T10:20:49","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=5351"},"modified":"2024-01-17T10:20:51","modified_gmt":"2024-01-17T10:20:51","slug":"definition-landing-page-exemple","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/definition-landing-page-exemple\/","title":{"rendered":"Landing page : D\u00e9finition et exemple de Landing page"},"content":{"rendered":"\n<p>Si l&rsquo;on vous dit qu&rsquo;une landing page mal optimis\u00e9e peut faire perdre des milliers voire des millions d&rsquo;euros de chiffres d&rsquo;affaire ? Ou, au contraire, de simples petits ajustements, parfois juste une couleur qui change, peut au contraire doubler le nombre d&rsquo;achat ou de clients ? Vous l&rsquo;aurez compris, la \u00ab\u00a0LP\u00a0\u00bb, comment on l&rsquo;appelle dans le jargon, est la cl\u00e9 du succ\u00e8s ou de l&rsquo;\u00e9chec de votre strat\u00e9gie digitale.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">La Landing page c\u2019est quoi ?<\/h2>\n\n\n\n<p>Une landing page, plus commun\u00e9ment appel\u00e9 <strong>page d\u2019atterrissage<\/strong>, est litt\u00e9ralement la page web o\u00f9 les visiteurs de votre site vont atterrir, sont seul but est de <strong>convertir les visiteurs en prospects ou clients<\/strong> en cliquant simplement sur un call to action. Elle est tellement strat\u00e9gique que son optimisation est devenu un v\u00e9ritable m\u00e9tier, dans une discipline qu&rsquo;on appelle CRO (pour conversion rate optimization, c&rsquo;est-\u00e0-dire optimisation du taux de conversion). De nombreuses entreprises sollicitent un <a href=\"https:\/\/www.coffeex.co\/fr\/consultant-cro\/\">consultant CRO<\/a> pour les aider \u00e0 optimiser l&rsquo;attractivit\u00e9 des principales landing pages d&rsquo;un site internet (page d&rsquo;accueil, formulaire de contact, fiche produit, processus d&rsquo;inscription&#8230;). <\/p>\n\n\n\n<p>A quoi sert une landing page ? La landing page doit r\u00e9pondre simplement au besoin du visiteur, et surtout paraitre diff\u00e9rente des autres pages de votre site, lorsque son objectif est pr\u00e9cis (inscription \u00e0 une newsletter, demande d&rsquo;un catalogue, validation d&rsquo;un devis&#8230;). Il est n\u00e9cessaire qu\u2019elle soit diff\u00e9rente pour la simple et bonne raison que votre visiteur ne doit pas \u00eatre distrait par une autre action qui perturberait le processus de conversion et qu\u2019il puisse remplir un formulaire de contact ou s\u2019inscrire \u00e0 un service\u2026 Si votre but est de r\u00e9aliser une Landing Page performante et utile, nous allons vous pr\u00e9senter exactement de quelle mani\u00e8re proc\u00e9der pour augmenter votre taux de conversion, de visiteur en prospect, de fa\u00e7on efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de Landing page (en marketing digital)<\/h2>\n\n\n\n<p>Comment cr\u00e9er une Landing page efficace :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans un premier temps, le <strong>titre de votre landing page doit \u00eatre accrocheur<\/strong>, et annoncer \u00e0 votre visiteur votre offre de fa\u00e7on claire et donc lui confirmer qu\u2019il est au bon endroit.<\/li>\n\n\n\n<li>N\u2019h\u00e9sitez pas \u00e0 <strong>retirer les liens externes et menu de navigation<\/strong> qui pourraient cr\u00e9er un impact n\u00e9gatif sur vos conversions.<\/li>\n\n\n\n<li>Vous pouvez \u00e9galement proposer une <strong>offre gratuite comme un livre blanc \u00e0 t\u00e9l\u00e9charger ou un \u00e9chantillon de votre produit<\/strong> afin que le visiteur puisse remplir un formulaire.<\/li>\n\n\n\n<li>N\u2019oubliez pas de <strong>mettre bien en \u00e9vidence votre call to action<\/strong> (appel\u00e9 dans le jargon <a href=\"https:\/\/www.e-works.fr\/blog\/definition-cta-exemple-call-to-action\/\">le CTA<\/a>) et utiliser une formule d\u2019accroche qui favorise le clic.<\/li>\n\n\n\n<li>Et surtout soyez responsive design et <strong>offrez un affichage confortable sur tous les p\u00e9riph\u00e9riques, notamment le mobile<\/strong>, afin de ne rater aucune conversion. <\/li>\n<\/ul>\n\n\n\n<p>La landing page est fondamentale pour optimiser votre acquisition de prospect et de clients. N\u2019h\u00e9sitez pas \u00e0 utiliser nos conseils pour am\u00e9liorer la v\u00f4tre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si l&rsquo;on vous dit qu&rsquo;une landing page mal optimis\u00e9e peut faire perdre des milliers voire des millions d&rsquo;euros de chiffres d&rsquo;affaire ? Ou, au contraire,<\/p>\n","protected":false},"author":12,"featured_media":10384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lexique-du-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page : D\u00e9finition et exemple de Landing page ou LP<\/title>\n<meta name=\"description\" content=\"La landing page est fondamentale pour optimiser votre acquisition de prospect et de clients. On vous explique tout sur son fonctionnement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/definition-landing-page-exemple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing page : D\u00e9finition et exemple de Landing page ou LP\" \/>\n<meta property=\"og:description\" content=\"La landing page est fondamentale pour optimiser votre acquisition de prospect et de clients. 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