{"id":5363,"date":"2018-08-14T10:30:08","date_gmt":"2018-08-14T09:30:08","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=5363"},"modified":"2025-04-10T08:28:15","modified_gmt":"2025-04-10T08:28:15","slug":"definition-user-generated-content-exemple","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/definition-user-generated-content-exemple\/","title":{"rendered":"User Generated Content : D\u00e9finition et exemple de User Generated Content"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Le User Generated Content c\u2019est quoi ?<\/h2>\n\n\n\n<p>L\u2019UGC est le sigle pour \u00ab User Generated Content \u00bb autrement dit en fran\u00e7ais le <strong>contenu cr\u00e9\u00e9 par les utilisateurs<\/strong>. L\u2019UGC est issu du <strong>web collaboratif<\/strong> : cela signifie que les utilisateurs ne sont plus uniquement des consommateurs de contenus mais deviennent des r\u00e9dacteurs de contenu. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Cette pratique peut se retrouver sur les sites e-commerce ou de marque par le biais des avis consommateurs entre autre mais \u00e9galement sur des espaces communautaires ou des plateformes d\u2019\u00e9changes comme les forums ou r\u00e9seaux sociaux, popularis\u00e9s par les influenceurs sur Instagram ou encore YouTube. Voil\u00e0 pourquoi Il faut \u00eatre constamment en veille sur le contenu publi\u00e9 sur internet de la part de vos utilisateurs. Cela vous permet de relayer le contenu qui vous semble pertinent pour accroitre votre notori\u00e9t\u00e9, sans n\u00e9gliger les contenus pouvant \u00eatre g\u00eanant pour la marque, en y r\u00e9pondant de fa\u00e7on \u00e0 cr\u00e9er une interactivit\u00e9 entre les utilisateurs et la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de User Generated Content (en marketing digital)<\/h2>\n\n\n\n<p>L\u2019exemple parfait de l\u2019User Generated Content est le site internet de Wikip\u00e9dia. Le contenu r\u00e9dig\u00e9 sur ce site est r\u00e9alis\u00e9 par des <strong>utilisateurs qui d\u00e9sir partager leurs informations<\/strong> ou savoir sur un sujet et le faire b\u00e9n\u00e9ficier aux autres internautes produisant ainsi du contenu diversifi\u00e9 et gratuit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les avantages de l\u2019UGC ?<\/h3>\n\n\n\n<p>Pour les marques, l\u2019UGC comporte de nombreux avantages, et ils peuvent v\u00e9ritablement les exploiter en utilisant des <a href=\"https:\/\/getflowbox.com\/fr\/blog\/plateformes-ugc\/\">plateformes UGC<\/a> pour collecter et distribuer automatiquement ce type de contenu pr\u00e9cieux. Tout d\u2019abord il permet de g\u00e9n\u00e9rer des contenus \u00e0 co\u00fbts r\u00e9duits car se sont les visiteurs qui les produisent. L\u2019UGC vous permet \u00e9galement de mieux comprendre les attentes de vos consommateurs et par la m\u00eame occasion d\u2019am\u00e9liorer les services et contenus que vous leur offrez. Les contenus g\u00e9n\u00e9r\u00e9s par les consommateurs constituent une ressource inestimable car ils b\u00e9n\u00e9ficient d\u2019une cr\u00e9dibilit\u00e9 beaucoup plus importante que celle publi\u00e9e par la marque elle-m\u00eame. Grandement appr\u00e9ci\u00e9 des consommateurs, l\u2019UGC a pour objectif de mettre l\u2019utilisateur au c\u0153ur de la strat\u00e9gie et du contenu. Il favorise l\u2019implication et l\u2019interactivit\u00e9 avec la communaut\u00e9 qui gravite autour de la marque. Les internautes se sentent importants : ils ne sont plus consid\u00e9r\u00e9s comme des simples consommateurs mais comme un v\u00e9ritable outil de communication strat\u00e9gique.<\/p>\n\n\n\n<p>Par ailleurs, voici un exemple de m\u00e9tier utilisant le terme \u00ab\u00a0<a href=\"https:\/\/www.e-works.fr\/offre-emploi\/community-manager-secteur-automobile-luxe-hf-3590.html\">User Generated Content<\/a>\u00ab\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le User Generated Content c\u2019est quoi ? L\u2019UGC est le sigle pour \u00ab User Generated Content \u00bb autrement dit en fran\u00e7ais le contenu cr\u00e9\u00e9 par<\/p>\n","protected":false},"author":12,"featured_media":10514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lexique-du-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Generated Content : D\u00e9finition et exemple d&#039;UGC<\/title>\n<meta name=\"description\" content=\"L\u2019UGC est le sigle pour \u00ab User Generated Content \u00bb autrement dit en fran\u00e7ais le contenu cr\u00e9\u00e9 par les utilisateurs. 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