{"id":5402,"date":"2018-08-02T09:25:08","date_gmt":"2018-08-02T08:25:08","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=5402"},"modified":"2018-08-02T09:25:08","modified_gmt":"2018-08-02T08:25:08","slug":"definition-longue-traine-exemple","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/definition-longue-traine-exemple\/","title":{"rendered":"Longue tra\u00eene : D\u00e9finition et exemple de Longue tra\u00eene"},"content":{"rendered":"<h2 style=\"text-align: justify;\">La longue tra\u00eene c\u2019est quoi ?<\/h2>\n<p style=\"text-align: justify;\">Il d\u00e9signe les <strong>mots cl\u00e9s attirants chacun peu de visiteurs<\/strong> sur un site internet (c&rsquo;est \u00e0 dire des expressions pr\u00e9cises) mais dont le cumul repr\u00e9sente une part non n\u00e9gligeable du trafic total d&rsquo;un site. Environ 20% du trafic est apport\u00e9 par des <strong>mots g\u00e9n\u00e9riques<\/strong> (c&rsquo;est \u00e0 dire des mots cl\u00e9s tr\u00e8s souvent recherch\u00e9s par les internautes). <!--more-->Il sera pourtant difficile de se positionner dessus du fait de la forte concurrence existante sur ces mots. Contrairement \u00e0 la longue traine , qui se constitue de mots peu utilis\u00e9s par les internautes car tr\u00e8s pr\u00e9cis mais qui vont g\u00e9n\u00e9rer 80% du trafic issu des moteurs de recherche.<\/p>\n<h2 style=\"text-align: justify;\">Exemple de longue tra\u00eene (en marketing digital)<\/h2>\n<p style=\"text-align: justify;\">Les expressions de la longue tra\u00eene sont g\u00e9n\u00e9ralement compos\u00e9es de <strong>quelques mots cl\u00e9s qui sont tr\u00e8s sp\u00e9cifiques<\/strong> \u00e0 ce que vous allez proposer sur votre site web. Ce sont ces mots cl\u00e9s que les internautes utilisent dans Google lorsqu\u2019ils ont une id\u00e9e tr\u00e8s pr\u00e9cise de ce qu\u2019ils recherchent sur internet. Ces mots pourront correspondre au lexical de votre page et donc les y rediriger. Cette strat\u00e9gie se d\u00e9roule sur 2 \u00e9tapes, avec en amont :<\/p>\n<p style=\"text-align: justify;\">&#8211; La recherche du champ lexical du sujet de la page web pour laquelle vous avez besoin de longue traine.<br \/>\n&#8211; La r\u00e9daction en pensant avant tout aux mots cl\u00e9s que les utilisateurs peuvent utiliser.<\/p>\n<p style=\"text-align: justify;\">Plus les mots cl\u00e9s seront vari\u00e9s, les termes d\u00e9clin\u00e9s en synonymes, plus les visites seront g\u00e9n\u00e9r\u00e9es par la longue tra\u00eene.<\/p>\n<p style=\"text-align: justify;\">La longue tra\u00eene peut prendre une ampleur diff\u00e9rente selon les secteurs d&rsquo;activit\u00e9s. Elle est souvent beaucoup plus marqu\u00e9e pour un site marchand qui poss\u00e8de un large assortiment par exemple. On parle aussi de longue traine pour illustrer les strat\u00e9gies d&rsquo;influence que l&rsquo;on retrouve sur les r\u00e9seaux sociaux. En conclusion, la longue tra\u00eene est un moyen utilis\u00e9 dans le r\u00e9f\u00e9rencement naturel, il permettra de mettre vos pages web en avant si la technique est bien utilis\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La longue tra\u00eene c\u2019est quoi ? Il d\u00e9signe les mots cl\u00e9s attirants chacun peu de visiteurs sur un site internet (c&rsquo;est \u00e0 dire des expressions<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5402","post","type-post","status-publish","format-standard","hentry","category-lexique-du-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longue tra\u00eene : D\u00e9finition et exemple de Longue tra\u00eene<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/definition-longue-traine-exemple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longue tra\u00eene : D\u00e9finition et exemple de Longue tra\u00eene\" \/>\n<meta property=\"og:description\" content=\"La longue tra\u00eene c\u2019est quoi ? 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