{"id":788,"date":"2013-07-02T08:45:03","date_gmt":"2013-07-02T07:45:03","guid":{"rendered":"http:\/\/www.e-works.fr\/blog\/?p=788"},"modified":"2022-02-08T21:45:33","modified_gmt":"2022-02-08T21:45:33","slug":"community-manager","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/community-manager\/","title":{"rendered":"Community manager, Fiche M\u00e9tier et Formation Community Manager"},"content":{"rendered":"

\"community-manager\"<\/a>Le community manager <\/strong>est un animateur de communaut\u00e9s web ou gestionnaire de communaut\u00e9s. Il a pour mission de g\u00e9rer les communaut\u00e9s d’internautes qui ont un int\u00e9r\u00eat commun et ceci pour faire valoir une marque, une enseigne ou une association. Le community manager doit rester connect\u00e9 aux r\u00e9seaux sociaux tel que Facebook, Twitter ou par le biais de blogs sp\u00e9cialis\u00e9s.<\/p>\n

Le community manager est responsable de la e-reputation de l’entreprise, \u00e0 travers les m\u00e9dia sociaux, il doit g\u00e9rer le marketing social d’une organisation.<\/p>\n

Autrefois le m\u00e9tier de community manager consistait surtout au contr\u00f4le d’\u00e9changes entre internautes par exemple sur un site de jeux pour contr\u00f4ler le bon d\u00e9roulement des \u00e9changes entre internautes. Mais aujourd’hui le m\u00e9tier de community manager ne se limite pas \u00e0 cette fonction, d\u00e9sormais \u00a0le community manager a pour fonction de dynamiser l’image d’un organisme, d’une marque, d’une enseigne etc.<\/p>\n

Un community manager est charg\u00e9 de pr\u00e9server un \u00e9quilibre au sein d’une communit\u00e9 tout en mettant en avant l’image de la marque. Il se doit de rester attentif aux suggestions, id\u00e9es, critiques et avis des membres pour d\u00e9celer les probl\u00e8mes \u00e9ventuels et opportunit\u00e9s dans la communaut\u00e9.<\/p>\n

Dans quelle entreprise travaille le community manager ?<\/strong><\/span><\/p>\n

Il y a pas mal d’offres d’emploi pour community manager<\/a>. Le community manager a le choix d’int\u00e9grer toute entreprise qui poss\u00e8de une communaut\u00e9 sur le web, ou une agence de communication \/ web poss\u00e8dant des services ayant pour objectif d’am\u00e9liorer la r\u00e9putation de certaines entreprises \/ individus.<\/p>\n

G\u00e9n\u00e9ralement les community managers font partie de l’\u00e9quipe marketing et communication d’une organisation.<\/p>\n

Quelle formation pour devenir community manager ?<\/strong><\/span><\/p>\n

Les formations qui m\u00e8nent au poste de Community Manager sont diverses.\u00a0Vous avez le choix par exemple d’int\u00e9grer une licence professionnelle de R\u00e9f\u00e9renceur et R\u00e9dacteur Web \u00e0 l\u2019IUT de Mulhouse (Universit\u00e9 de Haute Alsace Mulhouse), ou\u00a0de pr\u00e9parer un master professionnel comme le \u00ab Master professionnel Sciences humaines et sociales mention information et communication sp\u00e9cialit\u00e9 m\u00e9dias et communication \u00bb \u00e0 l\u2019Ecole des hautes \u00e9tudes en sciences de l’information et de la communication (Universit\u00e9 Paris-Sorbonne Paris IV) qui vous permettra d’acqu\u00e9rir une bonne connaissance de l\u2019univers du web et de bonnes qualit\u00e9s r\u00e9dactionnelles.<\/p>\n

Par ailleurs, vous pouvez \u00e9galement b\u00e9n\u00e9ficier d’une formation web \/ multim\u00e9dia, et vous sp\u00e9cialiser en autodidacte sur la brique community management. Dans ce cas, il vous est vivement conseill\u00e9 de beaucoup travailler sur votre temps libre afin de vous cr\u00e9er votre propre communaut\u00e9, cr\u00e9er un blog th\u00e9matique et y pratiquer le community management.<\/p>\n

L\u2019objectif du community manager :<\/strong><\/span><\/h2>\n

Le principal objectif d\u2019un community manager est de surveiller le bon d\u00e9roulement des \u00e9changes au sein d’une communaut\u00e9, g\u00e9rer la e-reputation d’un organisme, valoriser et dynamiser sa marque. Le community manager doit avoir des connaissances techniques pour gerer l’animation du site.\u00a0<\/span><\/p>\n

Comp\u00e9tences requises :<\/strong><\/span><\/p>\n

Le community manager doit avoir une grande capacit\u00e9 r\u00e9dactionnelle, ainsi qu’un bonne ma\u00eetrise de l’utilisation des r\u00e9seaux et m\u00e9dia sociaux pour g\u00e9rer au quotidien les newsletters, blog, compagne de promtions et google ads d’un organisme.<\/p>\n

Le community manager doit savoir manier les outils de reporting et d’analyse du traffic pour analyser l’activit\u00e9 et suivre l’\u00e9volution de la marque de l’organisation.<\/p>\n

Le community manager doit avoir une bonne culture g\u00e9n\u00e9rale, \u00eatre r\u00e9active,avoir un bon sens du relationnel, \u00eatre connecter et passionner par les nouvelles technologies et r\u00e9seaux sociaux, avoir un bon redactionnel et \u00a0avoir un esprit cr\u00e9ative.<\/p>\n

Salaires d’un community manager :<\/strong><\/span><\/h2>\n

Les salaires moyens des community managers varient… \u00e9norm\u00e9ment. Selon une r\u00e9cente \u00e9tude, le salaire median du community manager serait inf\u00e9rieur \u00e0 25 000 euros brut, et seulement 7% des CM gagneraient plus que 40 000 euros brut. Selon d’autres \u00e9tudes de cabinets, le salaire moyen des community managers est de 40k\u20ac euros brut mais plus de la moiti\u00e9 d’entre eux touche plus de 46k\u20ac. Des chiffres qui peuvent atteindre 42K\u20ac, et si l’on compte les r\u00e9mun\u00e9rations variables le salaire peut atteindre 56 k\u20ac euros.<\/p>\n

Il est donc clair que la fonction de community manager n’a pas une r\u00e9mun\u00e9ration homog\u00e8ne sur le march\u00e9 fran\u00e7ais, encore moins lorsque l’on constate les salaires \u00e0 Paris et en province. Prudence donc lorsque vous \u00e9voquez des pr\u00e9tentions salaires pour un poste de CM.<\/p>\n

Conseils d\u2019un community manager :<\/span><\/strong><\/h2>\n

Le r\u00f4le du community manager peut \u00eatre tr\u00e8s large, et requiert une multitude de comp\u00e9tences, selon Damien Ladurelle<\/a> : \u00ab\u00a0Il comprend la r\u00e9daction web, la gestion de r\u00e9seaux sociaux (tr\u00e8s important sinon \u00e0 quoi bon \u00eatre CM ?), la relation presse (accessoirement s\u2019il n\u2019y a pas de p\u00f4le d\u00e9di\u00e9), la cr\u00e9ation graphique,\u2026 \u00catre ouvert aux propositions et aux nouvelles id\u00e9es est aussi tr\u00e8s important. Notre r\u00f4le n\u2019est pas de faire comme tout le monde mais d\u2019innover et d\u2019apporter une certaine fra\u00eecheur \u00e0 la marque\u00a0\u00bb.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Le community manager est un animateur de communaut\u00e9s web ou gestionnaire de communaut\u00e9s. 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