{"id":8470,"date":"2021-09-01T08:30:00","date_gmt":"2021-09-01T07:30:00","guid":{"rendered":"https:\/\/www.e-works.fr\/blog\/?p=8470"},"modified":"2022-02-08T21:01:46","modified_gmt":"2022-02-08T21:01:46","slug":"formation-snapchat-ads-certification-ads-manager","status":"publish","type":"post","link":"https:\/\/www.e-works.fr\/blog\/formation-snapchat-ads-certification-ads-manager\/","title":{"rendered":"Formation Snapchat Ads : d\u00e9couvrez la nouvelle certification sur Ads Manager"},"content":{"rendered":"\n<p>Vous \u00eates \u00e0 la recherche de nouvelles certifications \u00e0 passer pour enrichir votre CV et rendre votre profil plus attractif ? Ne passez pas \u00e0 c\u00f4t\u00e9 de la <strong>certification Snapchat Ads<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"retour-sur-le-succes-du-reseau-social-snapchat\">Retour sur le succ\u00e8s du r\u00e9seau social Snapchat<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.e-works.fr\/blog\/reseaux-sociaux-populaires-monde-2020\/\">13\u00e8me r\u00e9seau social le plus populaire au monde<\/a>, l\u2019application Snapchat d\u00e9tient plus de 249 millions d&rsquo;utilisateurs dans le monde dont environ 13,2 millions en France. Plus 76 % des utilisateurs effectuent r\u00e9guli\u00e8rement des achats en ligne via les publicit\u00e9s diffus\u00e9es sur l\u2019application. Snapchat est donc un eldorado pour les entreprises et marques souhaitant augmenter les ventes de leurs e-boutiques. <\/p>\n\n\n\n<p>Face \u00e0 cet engouement, <strong>Snapchat a d\u00e9cid\u00e9 de lancer des certifications <\/strong>permettant aux entreprises et marques d\u2019utiliser celle-ci \u00e0 des fins commerciales en contrepartie d\u2019un co\u00fbt financier de publicit\u00e9s all\u00e9g\u00e9. En effet, depuis mars 2021, l\u2019application Snapchat a fait la pr\u00e9sentation de sa toute premi\u00e8re certification bas\u00e9e exclusivement sur la pratique, dans le cadre de ses formations sur Snap Focus ads. <\/p>\n\n\n\n<p>Par le pass\u00e9, Snapchat avait d\u00e9j\u00e0 pr\u00e9sent\u00e9 sa nouvelle plateforme \u00e9ducative d\u00e9di\u00e9e aux sp\u00e9cialistes du marketing. Cette formation \u00e9tait compos\u00e9e de six cours permettant aux utilisateurs d\u2019obtenir leur premi\u00e8re certification Snapchat Ads Manager vous permettant par la suite de planifier, cr\u00e9er et lancer des campagnes r\u00e9ussies sur Snapchat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qu-est-ce-que-la-certification-ads-manager\">Qu\u2019est-ce que la certification Ads Manager ?&nbsp;<\/h3>\n\n\n\n<p>Le programme des formations Snapchat Ads Manager (accessibles ici https:\/\/forbusiness.snapchat.com\/blog\/get-certified-snapchat-ads-manager-campaign-activation) offre plusieurs types de formations ax\u00e9 sur le d\u00e9veloppement des plans m\u00e9dia complets, l&rsquo;\u00e9tude des informations sur l\u2019audience et l\u2019activation des mesures cross-canal.\u00a0<\/p>\n\n\n\n<p>La certification Ads Manager met \u00e0 disposition un programme de cinq modules \u00e0 suivre selon son rythme afin de d\u00e9velopper ses comp\u00e9tences et avoir une meilleure compr\u00e9hension des outils et du flux de travail tr\u00e8s utiles pour lancer des campagnes sur Snapchat Ads Manager.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quels-sont-les-modules-proposes-par-la-certification\">Quels sont les modules propos\u00e9s par la certification ?&nbsp;<\/h3>\n\n\n\n<p>Voici les intitul\u00e9s des&nbsp;5 modules propos\u00e9s qui se d\u00e9rouleront \u00e0 leur tour sur un plan bien pr\u00e9cis :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Obtenir des r\u00e9sultats complets avec Snapchat ;<\/li><li>Gagner des ench\u00e8res dans l\u2019ench\u00e8re ;<\/li><li>Atteindre son public ;<\/li><li>Activer la mesure cross-canal ;<\/li><li>Lancer une campagne de tests fractionn\u00e9s.<\/li><\/ul>\n\n\n\n<p>Il est \u00e0 noter que chacun des modules propos\u00e9s durera environ 30 minutes qui sera suivi d\u2019un examen final et d\u2019un questionnaire \u00e0 remplir \u00e0 la fin&nbsp; des modules afin de valider le process et d\u2019 obtenir la certification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quels-sont-les-avantages-de-la-certification-snapchat-ads-manager\">Quels sont les avantages de la certification Snapchat Ads Manager ?<\/h2>\n\n\n\n<p>L\u2019obtention de la certification Snapchat Ads Manager vous aidera \u00e0 promouvoir vos produits et services en mettant en place une strat\u00e9gie digitale. De plus, pour les utilisateurs parfaitement bilingues, cette certification vous permettra de<strong> prendre de l\u2019avance face aux \u00e9ventuels concurrents qu&rsquo;ils pourraient rencontrer sur le march\u00e9.<\/strong> D\u2019autant plus, qu\u2019elle permettra de devenir un expert de Snapchat et un fin connaisseur du marketing digital et des r\u00e9seaux sociaux. L\u2019inscription \u00e0 la certification Snapchat Ads Manager se fait par le biais d\u2019une cr\u00e9ation d&rsquo;un compte publicitaire en se connectant \u00e0 la plateforme Snapchat Ads Manager. Il est \u00e0 noter que l&rsquo;inscription est totalement gratuite et rapide.<\/p>\n\n\n\n<p>Si vous souhaitez continuer dans cette lign\u00e9e et approfondir encore plus vos connaissances afin de promouvoir vos produits et services par le biais de la mise en place d\u2019une strat\u00e9gie digitale, vous avez \u00e9galement la possibilit\u00e9 de vous diriger vers la <a href=\"https:\/\/www.e-works.fr\/formation.html\">formation certifiante sur le webmarketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates \u00e0 la recherche de nouvelles certifications \u00e0 passer pour enrichir votre CV et rendre votre profil plus attractif ? Ne passez pas \u00e0<\/p>\n","protected":false},"author":1,"featured_media":8471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-8470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation Snapchat Ads : d\u00e9couvrez la nouvelle certification sur Ads Manager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-works.fr\/blog\/formation-snapchat-ads-certification-ads-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation Snapchat Ads : d\u00e9couvrez la nouvelle certification sur Ads Manager\" \/>\n<meta property=\"og:description\" content=\"Vous \u00eates \u00e0 la recherche de nouvelles certifications \u00e0 passer pour enrichir votre CV et rendre votre profil plus attractif ? 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