Digital Marketing Executive - Inbound / B2B lead gen (H/F) - Top Job !

92100 Boullogne-Billancourt - 31/01/2020

  • Selon profil

  • CDI

  • BAC +4/5

  • 2 - 5 ans


E-Works recense le top des opportunités emploi digital / e-commerce / webmarketing / développement / webdesign / social media / gestion de projet / account management / sales.

En bref : l'entreprise Top Job ! recrute un(e) Digital Marketing Executive - Inbound / B2B lead gen (H/F) en CDI à Boullogne-Billancourt (code postal 92100). Le candidat idéal ? Expérience de 2 - 5 ans et des compétences en # ENGLISH # Google Analytics # SEO #SEA

Under the responsibility of the Head of Marketing, and in connection with all departments (Project, Sales, R&D, Management), your mission will be to pilot acquisition and brand awareness marketing campaigns to support Euris’ Cloud and Digital activities.

Your goals:
  • Increase brand awareness in France and abroad
  • Acquire qualified prospects through inbound marketing strategies
  • Ensure the consistency of the brand image across all communication channels
  • Contribute to the success of marketing actions in a growth marketing strategy
Your missions:
  • Participation in the definition of the marketing plan associated with the commercial offer, guaranteeing its operational implementation and communication with targets.
  • Define and optimize the B2B digital acquisition strategy (SEA, SEO, Social, Emails, Events …)
  • Analyse the results with analytics tools (Google Analytics, Data studio …), to constantly optimize the performance of the different acquisition channels
  • Manage and develop the CRM strategy both from a marketing and technical sight (watch over new tools, implementation of workflows and triggers, improve CRM process, etc.)
  • Make suggestions to improve digital marketing techniques with a “Test and Learn” approach
  • Production of targeted content for our different targets, internally or in connection with external agencies
  • Continuous improvement of the website (ergonomics, conversion, page optimization) in collaboration with the web designer

- You have at least 2 years of experience in B2B digital marketing.

- You are curious and multi-skilled with a strong interest to test new tools. Your experience has allowed you to gain an understanding of digital business issues (lead generation, increased traffic, conversion tracking).

- You also have excellent interpersonal skills, good listening and analytical skills and have a strong sense of synthesis.

- You are able to express yourself fluently in French and English.

- You have the will to evolve quickly within a company in full expansion in France and abroad.

Join the Euris adventure and embrace future data & digital challenges in healthcare! 

# ENGLISH # Google Analytics # SEO #SEA

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